What does the acronym APR stand for in finance?

The acronym APR stands for Annual Percentage Rate, which represents the annualized cost of borrowing or the annual return on an investment expressed as a percentage. This rate allows consumers to understand the overall cost of loans or credit products, including interest and other fees, over a year. It is a crucial concept in finance as it helps borrowers compare different lending options and understand the true cost of credit, rather than just looking at the interest rate alone.

In the context of consumer lending, APR provides a standard measure that reflects the total impact of borrowing. This includes factors such as the interest charged, points, and other fees that may be involved in the loan agreement. A clear understanding of APR enables individuals to make informed financial decisions regarding loans, mortgages, and credit cards.

The other terms mentioned do not accurately capture the essence of APR. Annual Profit Rate implies a focus solely on profits without considering the cost of borrowing. Average Percentage Return is often used to describe investment returns over time but does not encapsulate borrowing costs. Asset Protection Ratio may refer to a different financial metric related to risk management and financial security but is not relevant in the context of APR.